Friday, 24 October 2014

Why Do We Research

  • Why Research?
  • It provides a sense of security in the research which involves checking your facts

  • So we can improve and work on a product(s)--Research helps to show when there are unseen faults in products we make and also helps find the solution to these problems


  • To identify a specific audience-- Without knowing who we make a product for there is no guarantee that audience will be satisfied with the product or that it will attract the wrong audience 


  • To gain a competitive advantage over opponents, such as pre-preleased information or personal details on the audience
  • To generally gain more knowledge
  • Solve problems a whole as well

Monday, 20 October 2014

Evaluation of Secondary Resources


IMDB 


Ø  This is “the world's most popular and authoritative source for movie, TV and celebrity content”, though this is according to the site itself

Ø  Simply because it is so popular that means a large audience rely on it make the information fairly reliable.

Ø  The validity of this site to me is very high because there is a large amount of both quantitative in terms of BOX office figures and such

Ø  Qualitative in terms of comments from the audience on movies and interviews with actors, directors and such people


The Guardian


Ø  This is the site for one of Britain’s national newspaper which makes it highly reliable due to several things as follows.

Ø  A large audience means a lot of people place their trust in it so misinformation could be deadly to the company.

Ø  It’s also regularly updated so the information is always current.

Ø  It is not as valid as the IMDB because it is a newspaper website therefore is based around general news not just media related information.
http://www.theguardian.com/
 
 
 

Evaluation of Survey carried out in college



Evaluation Of Survey

·        I constructed a quantitative questionnaire, made around 20copies total and handed half to my class and the other half to random students I found around the college

·        The results of this survey are to me unsatisfactory.

·        This is simply because these results are neither valid nor reliable.

·        This is due to:

Ø The small sample number

Ø Sample members are young adults who were at the time playing around so may have not answered seriously. Hence affecting the relevance of the information.

Ø Some of the questions themselves were invalid.


If I did this again I might

·        Reword the questionnaire to make it easier to understand and prior to sending it out test it out on close friends and/or family members.

·        Self-presentation- The best one would professional, so people are more likely to take this seriously

·        Check appearance and general ‘air’ of target(s) before approaching as well as the state of their environment—the best one would be a professional environment

·        Change methodology perhaps to qualitative or use both

·        Give survey directly to people who might be interested (e.g. outside cinemas)(Target Audience)

·        Explain purpose of questionnaire (context)

·        Be clear in your questions(clarity)

Friday, 17 October 2014

Film Attraction Survey_=Answer these if you want


What Attracts You To A Film

·       How old are you?

15-18   19-25   25+

·       What is your gender?

Male     Female

·       How do you find out about films?

Family,  Friends,  Posters, TV/Radio Adverts, Other(Please specify)………………….

·       What attracts you to a movie the most?(Tick top 3)

o  Genre

o  Plot/story

o  Actors

o  Soundtrack

o  Director

o  CGI

o  Production studio

o  Source material (e.g., books)

o  Time period

o  Reviews

·       How often do you visit the cinema?

Daily  Weekly  Monthly  Yearly 

Other(please specify)……………………

·       How often do you watch movies?

Daily  Weekly  Monthly  Yearly 

Other(please specify)……………………