- Why Research?
- It provides a sense of security in the research which involves checking your facts
- So we can improve and work on a product(s)--Research helps to show when there are unseen faults in products we make and also helps find the solution to these problems
- To identify a specific audience-- Without knowing who we make a product for there is no guarantee that audience will be satisfied with the product or that it will attract the wrong audience
- To gain a competitive advantage over opponents, such as pre-preleased information or personal details on the audience
- To generally gain more knowledge
- Solve problems a whole as well
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